Sometimes confused with big data, business intelligence implies smaller datasets with relatively high density. In other words, you’ve got a lot of points of data about hundreds or thousands or millions of things—probably users or customers.
While business intelligence might sound like the sort of thing only big companies can do, it can be available to organizations of all sizes. Some common examples include:
- Website statistics software like Google Analytics, which can give you insights into the people who visit your website.
- Marketing software like HubSpot, MailChimp, and Salesforce, which can give you even more information about people who visit your website, view your emails, and more.
- Some practice/project management software is designed to aggregate data about clients and matters.
Starting in 2016, Clio began publishing its Legal Trends Report, which uses anonymized, aggregate data from Clio users, as well as external survey data, to deliver generalized insights into the legal industry.
Published on January 18th, 2022. Last updated on February 25th, 2022, by Sam Glover.