The 2022 Startup Alley at ABA TECHSHOW

Every year since 2017, Bob Ambrogi has kicked off ABA TECHSHOW with his Startup Alley competition. The idea is to give promising legal tech startups some exposure and a boost at the most prominent legal tech conference. And the pitch competition is a fun way to start the conference.

Here are all the presenters from this year’s competition, starting with the winner, TurnSignl.

Winner: TurnSignl

Minneapolis-based TurnSignl is an app for recording encounters with the police and getting real-time legal advice from lawyers trained in de-escalation techniques. It is now available in Minnesota and Georgia, and expanding to other states as quickly as it can.


Merlin‘s Sherlock is an AI search tool for document review. Training Sherlock is as easy as finding one relevant document, then giving subsequent documents a thumbs-up or thumbs-down as Sherlock digs them up. It’s meant to provide a much faster alternative to traditional keyword searching.


EmotionTrac is a system for tracking an audience’s emotions as they watch a video through a mobile app for case preparation, as an alternative to traditional jury consultants.


Lawcus has been around since 2015, actually. But I guess it still counts as a startup for the purposes of this competition. In any case, it is an innovative, powerful law practice management software solution, with the option to view your matters on kanban boards and powerful workflow automation tools.


Akroda is legal workflow management software designed for corporate in-house legal teams.


Clearbrief‘s founder, Jacqueline Schafer, is the hands-down winner for best presentation. She sang—beautifully. That took guts!

The software is a document assembly assistant in the form of a Microsoft Word add-on for quickly adding factual citations, checking your opponents’ brief for mischaracterizing the evidence, and quickly assembling a table of authorities.


FastVisa is cloud-based immigration practice management software. It reminds me a bit of NextChapter (which is a good thing).


CoParse might be the most ambitious entrant in this year’s Startup Alley. It is document editing software meant to replace Microsoft Word and Adobe Acrobat in the lawyer’s toolbox. That’s a tall order, but it looks impressive so far, with features like automatic linking of definitions and sections in contracts and sophisticated tools for editing and tracking and resolving changes. It even incorporates e-signature tools.

Analytica Legalis

Analytica Legalis is a AI-based forum-shopping tool for litigators. Based on your brief, it analyzes your chances of success in different courts and with different judges. Or if you already have a judge assigned, it can help you craft a brief most likely to persuade that judge based on court records.


Lawmato is a legal consultation app. Like similar apps, consumers can quickly connect with a lawyer for a paid consultation.

It also proves that not all the good law-related names are taken. (Although lawctopus is unfortunately taken—I checked.)

Law Wurk

Law Wurk is a legal outsourcing marketplace, similar to LawClerk or Hire an Esquire, but specifically for legal support staff.

(PS, is already taken, but you can own it for the low low price of $1,600.)

Jus Mundi

Jus Mundi is a legal research tool for international disputes, which includes treaties, cases and supporting documents, arbitration research tools, and even some national documents.


Immediation is legal video collaboration software—Zoom for lawyers, essentially. Among its lawyer-friendly enhancements, it comes with extra security and integrates with Microsoft Teams.

Also a contender for most-ambitious entrant, Dashboard Legal is an email client meant to replace Microsoft Outlook in the lawyer’s toolbox.

That’s all from the 2022 Startup Alley!

Published on March 3rd, 2022, by Sam Glover.